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Book Summary: Marketing 4.0
Marketing has changed forever: here's what's coming.
Marketing 4.0: From Traditional to Digital is the essential handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate an increasingly connected world and an ever-evolving consumer landscape to reach more customers more effectively. Today's customers have less time and attention to spare for your brand, and they are surrounded by alternatives at every turn. You need to stand out, capture their attention, and deliver the message they want to hear. This book examines the shifting power dynamics in the market, the paradoxes of connectivity, and the growing fragmentation of subcultures that will shape tomorrow's consumer. This foundation shows why Marketing 4.0 is becoming indispensable for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 leverages changing consumer attitudes to reach more customers and engage them more fully than ever before. It capitalizes on the changes that are hindering traditional approaches and incorporates them into your methodology. This book gives you the first-rate perspective you need to succeed.
- Discover the new rules of marketing.
- Stand out and create WOW moments.
- Build a loyal and engaged customer base.
Discover who will define the future of customer choice. Every few years, a new marketing movement emerges, but experienced marketers know this time is different; not only have the rules changed, but so have the customers themselves. Marketing 4.0 provides a solid framework based on a realistic view of today's and tomorrow's consumer. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Book Infroamtion:-
- Book Name: Marketing 4.0
- Book Author: Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler
- Filetype: PDF
- Book Language: English
- Total Page: 208 pages
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